Through digital & web marketing, a series of tools are used to develop its commercial network, analyze the market and create offers based on a target to be reached which, thanks to these tools, has been possible to define and profile in a targeted manner, in detail.

It would be enormously limiting to think of Digital Marketing as a mere synonym of internet advertising.

In fact, the activities of:

Display advertising , this term indicates the use of advertising banners and other graphic ads to market products online effectively.

Email Marketing ,is based on communication with customers through the use of carefully designed emails.

Referral marketing , that branch of digital marketing that uses internet channels to encourage consumers to recommend specific products to their friends and family through a kind of word of mouth.

Affliate marketing , another branch of digital marketing that allows companies or people to work with other companies in the sector in order to facilitate the purchase for consumers interested in certain products online.

SEO and SEM (Search Engine Optimization and Search Engine Marketing) through SeoZoom, Google Keyword Planner, etc.

Social Media Marketing ;

Platforms like Google AdWords, Facebook Business Manager and others

Analysis and control tools such as Analytics, Talkwalker, Hootsuite, Hotjar , etc.

Inbound marketing platforms ;

Platforms dedicated to Lead generation and Customer care ;

Dedicated platforms for mobile communication and conversion .

Digital Marketing tools

Is  digital marketing increasingly important? Because?

Because it offers the opportunity to tell the products and services offered by companies, reaching an ever-increasing audience, with the possibility of constantly monitoring their results.

The digital marketing also sits alongside the traditional sales strategies supporting them, creating constantly new market horizons , focusing on maximum customer focus .

History and evolution of Digital Marketing

HISTORY AND EVOLUTION OF DIGITAL AND WEB MARKETING

We can say that digital marketing originated with the creation of the first corporate websites, during the 90s.

History and evolution of Digital Marketing

Why is digital & web marketing increasingly important?

Because it offers the opportunity to tell the products and services offered by companies, reaching an ever-increasing audience, with the possibility of constantly monitoring their results.

The digital marketing also sits alongside the traditional sales strategies supporting them, creating constantly new market horizons , focusing on maximum customer focus .

Digital marketing for the creation of showcase sites

The first sites were little more than digitized brochures: a domain and some short text that appeared as a sort of electronic business card, guaranteeing its presence within the new horizons of the web.

Over the years, an infinite number of multimedia tools and implementations have developed (videos, animations and engaging images) that have transformed the site into a real Lead conversion and generation tool. This, however, must follow precise rules and must be characterized by constant maintenance, in order to try to occupy the top positions of the Google SERP.

It is undeniable that Google played a fundamental role in the development of digital marketing. Thanks to its innovative algorithm, the Californian company founded in ’98 starts the massive use of the search engine for each type of search, continually refining its techniques to satisfy users. Within a few years, Google’s superiority becomes absolute, also due to a series of extremely useful services (gmail, maps, youtube, earth, etc.) aimed free of charge to increasingly loyal users.